Recently Drake's won Permanent Style's award for best lookbook. Simon, from Permanent Style, interviewed Drake's Creative Director Michael Hill, where he shared the creative and practical factors (such as logistics and budgets) that go into their lookbooks (read the interview here).
In my humble opinion, Drake's has completed their growth spurt from manufacturer and wholesaler to direct to consumer brand. And I love it. They have a relaxed and fun style, and have carved out their own place in the tailoring world. They pull off an effortless but still put together look that resonates with me. As someone who lives in Austin, a nutritiously casual city, the vibe is relaxed, and the dress code follows. So Drake's lookbook is a well of inspiration for me.
Their spring/summer collection is strong. But the olive seersucker suit really grabs my attention. See more from their SS19 collection at Drakes.com , and on Instagram @drakesdiary.