It's fair to say Rowing Blazers has carved a place for itself in today's menswear zeitgeist. The alt-prep brand headed by former rower Jack Carlson, physically manifested this moment by opening a store in New York City at the intersection of Grande St. and Centre St.
If you follow their social media, which has gathered a dedicated following similar to that of the Armory or Drake's of London, you'll see that today, at 11:00 a.m., Rowing Blazers will launch their latest collaboration. This time with old school prep staple, Lands End.
It was a slight head turn to see Rowing Blazers collaborate with Lands End. Mostly because of the dramatic difference in price point on their clothing. A rugby shirt from Rowing Blazers will cost anywhere from $165-$195. While Lands End, who is known among the thrifty, to host a 30%-50% sale every few weeks, markets their rugby shirts from $69.95 to $74.95. Remember, with their frequent sales these shirts can get down to $35.00!
So that leaves the question, is this collaboration introducing a more affordable shirt for Rowing Blazers fans? Or is it an attempt to bring Lands End into a higher market? We'll find out at 11:00 a.m., stay tuned.